Emergency Preparedness Stories
Hill's wanted to promote emergency preparedness around National Animal Disaster Preparedness Day (NADPD) in social. The idea was to create a sense of urgency with the first post, and then quiz the user to see how they would fare in an actual emergency.
We also created a screenshottable lock screen for people to fill out with info someone might need in case of an emergency.
Finally, we created a fun Bingo Story that people could fill out and share.