Pizza Hut Always On
Always Evolving
When VML won the Pizza Hut digital business, Scott was brought in to lead the modernization of the brand’s email and loyalty experiences.
Figma Forward
Scott created a new CRM design system in Figma based on the newly launched Pizza Hut app, giving customers a fresh, modern experience that maximized usability and engagement while adhering to coding best practices.
The system allowed Scott and his creative team to easily mix and match modules, create engaging assets, and adapt quickly to new client requests.
Efficient and Effective Email Experiences
Using this system, Scott and his team crafted engaging CRM experiences for Pizza Hut, leveraging bold imagery and typography, clear calls to action, and season-relevant subject matter to encourage customers to open each new email and discover what was inside.
